What’s Ahead for Dallas Habitat
Building Forward: A Five-Year Vision for Growth and Impact outlines Dallas Habitat’s priorities and goals through 2030. The plan focuses on expanding housing solutions, advancing advocacy, deepening community partnerships, and strengthening internal capacity. Together, these efforts reflect our commitment to measurable progress, innovation, and a more inclusive path to affordable homeownership across Dallas and Kaufman counties.
Read the full Strategic Plan below, or
download a PDF version.


What’s Ahead for Dallas Habitat
Building Forward: A Five-Year Vision for Growth and Impact outlines Dallas Habitat’s priorities and goals through 2030. The plan focuses on expanding housing solutions, advancing advocacy, deepening community partnerships, and strengthening internal capacity. Together, these efforts reflect our commitment to measurable progress, innovation, and a more inclusive path to affordable homeownership across Dallas and Kaufman counties.
Read the full Strategic Plan below, or
download a PDF version.

Ashley Brundage
President and CEO, Dallas Area Habitat for Humanity
For nearly 40 years, Dallas Area Habitat for Humanity has been a champion for affordable housing in Dallas County. Rooted in a belief in fairness, responsibility, and stewardship—principles born at Koinonia Farm, the birthplace of the Habitat movement—our organization has partnered with neighbors to equip more families with the education, resources, and support they need on the journey to homeownership.
When I joined Dallas Habitat, I recognized the unique challenges we faced, but I was equally inspired by the possibilities ahead. Over the past year, as I connected with our staff, met with homeowners, donors and volunteers, onboarded new leadership and worked alongside the entire team, we reflected deeply on our history and envisioned a bold new future. Guided by our mission to build strength, stability, and self-reliance through homeownership, we began laying the foundation for our next chapter.
Today, I’m proud to introduce Building Forward: A Five-Year Vision for Growth and Impact, our new strategic plan that will shape our work and amplify our impact for years to come. This plan positions us for thoughtful, accelerated growth, while deepening our commitment to the communities we serve.
At Dallas Habitat, we envision a Dallas where every neighborhood instills pride and where every resident can take pride in their neighborhood. This bold new vision will move us closer to making that belief a shared reality.
Yours in partnership,


ABOUT DALLAS AREA HABITAT FOR HUMANITY
Vision
A world where everyone has a decent place to live.
Mission

OUR PROGRAMS

Home Construction

Homeownership Services

Mortgage

Restore Shops

Volunteer Services

Advocacy
OUR IMPACT

Construction
25 new homes built

Environmental

Community Engagement

Education
FACING THE HOUSING CRISIS IN TEXAS
Safe, affordable homeownership is the cornerstone of thriving families and communities. It enables people to build generational wealth, stabilize their lives, and invest in their futures. But for many hardworking Texans, homeownership is becoming increasingly out of reach.
A combination of sustained population growth and years of underinvestment in housing development, particularly since the 2008 financial crisis, has created a nationwide shortage. In Texas alone, we’re short more than 300,000 homes, according to a 2023 report by Up for Growth.
In the Dallas-Fort Worth area, the crisis is especially stark. The average home price is now $405,000, while the median household income sits at just $63,985. To afford a median-priced home, a family needs to earn at least $140,000 per year. As a result, thousands of families are priced out of homeownership. A five year study by buildingcommunityWORKSHOP revealed Dallas lacks over 16,000 attainable homes for families who are ready to buy but simply can’t find a home they can afford.
The message is clear: our region doesn’t have enough affordable homes to meet demand. Without coordinated, cross-sector intervention, the gap will continue to widen.
At Dallas Habitat, we’re confronting this crisis head-on. Through affordable homeownership opportunities, financial education, advocacy, and neighborhood partnerships, we are transforming families, revitalizing neighborhoods, and working alongside communities to build a better Dallas

16,000
Current Attainable Home Shortage in Dallas

$405,000
DFW's Average Home Price

$140,000
Annual Income Needed to Buy a Home

$63,985
Median Household Income

TURNING VISION INTO ACTION
OUR PROCESS
Throughout this process, we anchored our work in guiding principles that emphasize fostering collaboration, driving impactful actions, enhancing organizational culture, strengthening operations, ensuring accountability, and leveraging technology for positive outcomes.
The planning process surfaced key opportunities to refine our approach, expand our reach, and deepen our impact. We’ve woven these insights into a bold, multifaceted plan designed to elevate our organization and transform outcomes for the families and communities we serve.
FY 2026
RECOVERY & TRANSITION
The first phase will focus on recovery and transition by laying the foundation for long-term stability and growth.
FY 27'-28'
INCREMENTAL GROWTH
Years two and three will emphasize driving incremental growth through impact and engagement.
FY 29'-30'
NEXT LEVEL IMPACT
Years four and five, we will drive next level impact by enhancing operational efficiency, expanding into high priority areas, and diversifying housing solutions.
STRATEGIC GOALS & PHASED APPROACH
Strengthen Operations & Financial Stability
Expand Impact
Elevate Brand & Leadership
Plan for Strategic Growth
Year One Outcomes
CONSTRUCT 25 NEW HOMES
INCREASE POSITIVE BRAND SENTIMENT BY 2% POINTS
ESTABLISH 2 NEW COMMUNITY PARTNERSHIPS
PREPARE 50 HOUSEHOLDS TO BE MORTGAGE-READY HOMEOWNERS
CONSTRUCT 25 NEW HOMES
ESTABLISH 2 NEW COMMUNITY PARTNERSHIPS
INCREASE POSITIVE BRAND SENTIMENT BY 2% POINTS
PREPARE 50 HOUSEHOLDS TO BE MORTGAGE-READY HOMEOWNERS
Here’s how you can make a difference today:
Your generosity fuels our mission by helping more families access safe, affordable homes and making our strategic vision a reality.
We’re deeply grateful for your continued support and excited to embark on this new chapter with you.
Learn more about Dallas Habitat, and how you can get involved
Email us at Info@Dallas-Habitat.org or call
214.678.2300